Understanding how your ads are displayed on CreatorTraffic and how much you pay for each click is essential for optimizing your marketing strategy. One of the key features of CreatorTraffic is its Real-Time Bidding (RTB) system, which determines which ads are prioritized to viewers based on the bids placed by models or agencies running campaigns. In this article, we’ll explore how the Real-Time Bidding system works on CreatorTraffic, how it impacts your cost-per-click and daily ad budget, and offer tips for setting the right bid to maximize your ad’s effectiveness.
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What is the Real-Time Bidding System on CreatorTraffic?
The real-time bidding system on CreatorTraffic is an automated system that shows your ads to viewers. When you build an ad campaign on CreatorTraffic, you have to set a bid, which is the amount you want to pay per click. In some ways, the real-time bidding system is like an auction.
Let’s compare two competing campaigns to simulate how a lower or higher bid might affect your ad results. For this example, both Campaign A and Campaign B are targeting the same keyword in their ads, such as ‘MILF’. Remember, the target keywords describe the type of content you post on your adult fan site or the picture you use for the ad. So, viewers interested in MILF content would potentially like what both models are offering. As a result, the campaigns would connect to the same search results. The real-time bidding system determines which ad gets a higher priority.
Campaign A bids 0.75 euros, and Campaign B bids 0.50 euros. That means Campaign A is willing to pay 0.75 Euro per ad click, whereas Campaign B is willing to pay 0.50 Euro per ad click.
‘MILF’ is a very popular content niche, so there are likely lots of campaigns and ads competing for that keyword. In the scenario above, Campaign A’s ad would be shown more often in a higher priority rank than Campaign B’s because the bid amount is higher. While Campaign B’s ad will still be shown, it will be seen less often. This can result in lower-performing ads but it does not have to!
It’s important to know that whatever bid amount you set is the price you will pay for that click.
The higher you set your threshold, the better odds you have of being the highest bidder, meaning your ad will take priority. Bidding too low could mean that your ad is shown less frequently or in a lower priority in the ad cycle.
How the Real-Time Bidding System on CreatorTraffic is Connected to Your Cost-per-Click
On CreatorTraffic, you only pay for an ad when someone clicks on it. Setting a higher bid amount gives you better odds of getting ad impressions, which are views. You do not pay for impressions, only when someone clicks. Each ad is directly linked to your fan site profile, so every time a viewer clicks on your ad, they get sent to your content. This feature is one of the reasons why models are so successful in growing their audiences with CreatorTraffic.
For example, if you set your bid or cost-per-click at 0.50 Euro, and your ad gets 100 impressions and 20 clicks, the cost of that campaign would be 10 Euros.
The CreatorTraffic dashboard shows your metrics for each key performance indicator, including:
Impression – Number of Views
Cost-Per-Click – How much you pay per ad click
CTR – Percentage of clicks versus views
Monitoring ad performance is a great strategy for optimizing your marketing budget and refining your ads to connect better with your target audience.
How the Real-Time Bidding System on CreatorTraffic is Connected to Your Daily Ad Budget
CreatorTraffic lets you set a daily ad budget for each campaign that you run. To give you a realistic look at what an ad might cost, check out this example below.
Let’s say you set a bid at 0.5eurosro and a daily ad budget limit of 50 Euros. That means, you can get up to 100 clicks per day. Once you hit your daily budget, your ad is turned off until the next day. As a result, setting a daily budget limit too low could mean you are sacrificing views and potential conversions.
The purpose of the daily ad budget is to help you monitor advertising spending. CreatorTraffic also lets you set a campaign length. So, let’s say you make your ad active for 1 week or 7 days. If you hit your daily budget limit every day, you could be paying 350 Euros for the week of advertising. You can pause and activate campaigns at any time, and you can always make adjustments as you go, depending on your marketing budget.
Determining the Right Bid For Your Ad
It might take a little adjusting to find the right bid for your ad. Reviewing your metrics consistently is the best way to determine if you are setting the limits correctly.
For example, if you are getting a lot of impressions (views) but not many clicks, you should revisit the content of your ad. When viewers see an ad but do not click on it, it is not interesting enough to them.
Changing your ad photo or choosing different target keywords will connect you with an audience who is looking for the content you offer on OnlyFans or other fan sites.
However, if you aren’t getting a lot of impressions on your ad, your bid is too low. Other campaigns are competing at a higher rate. In this case, you need to make your bid slightly above average so it gets a higher priority in the ad rotation.
In conclusion, mastering the Real-Time Bidding system on CreatorTraffic is crucial for effectively managing your ad campaigns and maximizing your return on investment. By understanding how bids, impressions, and daily budgets interact, you can strategically adjust your bids to ensure your ads reach the right audience without overspending. Monitoring your ad performance and making data-driven adjustments will help you refine your marketing approach, increase conversions, and grow your fan base. With the right strategy and consistent optimization, CreatorTraffic’s bidding system can be a powerful tool to drive more traffic to your fan site profile.