Since its launch, OnlyFans quickly became the go-to platform for adult content. But with its popularity came fierce competition. As more creators join OF, it is increasingly harder to stand out and make a sizable income. These challenges have inspired the question: Is content still selling on OnlyFans in 2025?
The short answer is yes – OnlyFans still reigns supreme as the most visited adult fan site. However, the path to becoming a top earner looks a little different than it did five years ago. The key to running a successful and sustainable OnlyFans profile is diversifying your content, leveraging multiple revenue streams, and focusing on building a brand that extends beyond OF fame.
Bottom line: it is still possible to sell content and make money on OnlyFans in 2025 as long as you take the right approach. Follow this blueprint to boost your earnings and your OF presence in 2025.
Table of Contents
Top Selling Content on OnlyFans in 2025
The first step in making money on OnlyFans in 2025 is producing content that subs want to buy. Here is the breakdown of the bestselling items and why you should include them in your adult content offerings.
Photos
Photos remain the number one selling item on OnlyFans. This statistic might come as a surprise, given how much free content is available on social media. However, the opportunity to own a picture of a favorite model is still irresistible to fans. Offering explicit images or photos within a highly desirable niche will get you the best results. Specifically, think of what violates content restrictions on the top social sites like Instagram or TikTok. Fans canāt find that on free platforms, making them more likely to buy yours.
The best part about selling photos is that they take minimal effort, you can capture a lot of images in a single shoot, and every image can be repurposed – whether that is sending cheeky messages to top supporters, advertising, or building a PPV bundle.
The downside of selling photos is that the price per piece of content is low. You need to focus on quantities to bring in meaningful income. Putting together a photo package of 10-20 images is an effective strategy to make more money per purchase, while still providing value to your loyal following.
Videos
Videos are another popular form of media on OnlyFans. In particular, fans are looking for videos that play into their favorite niche or kink. Videos take a lot more effort to produce, so learning how to effectively market is key.
Pulling a five or ten-second clip and posting it on X (Twitter) or Reddit as a trailer is an example of how successful creators are promoting their video offerings. Bringing subs into the production process is another winning strategy. You can post a poll on your OnlyFans page or social media to let your followers decide what the subject of your next video will be.
Some popular categories of videos on OnlyFans include:
- Couples or collaborations
- POV (shot from the viewpoint of a participant to make it feel like you are part of the experience)
- Cosplay and role play
- Self-pleasure
- Erotic scenes
Live Streams
An up-and-coming bestselling content form is live streaming. OnlyFans allows creators to go live right from their profile. You can invite subs to join or sell exclusive access. The OnlyFans live stream feature includes a community chat, so while fans canāt speak with you directly, they can make comments and post reactions.
Some popular ideas for an OnlyFans live stream are:
- Q&A sessions
- Get-ready-with-me
- Storytimes
- Truth or dare
- Try-ons and strip teases
Donāt forget to build a tip menu and publish it before the live stream starts. Tips are a fun and easy way to earn extra money by encouraging fans to pay to see you perform.
Audio Files
Another newly in-demand content type is audio files. Some creators focus on erotic ASMR, and others send personalized voice notes or sexy storytimes. Audio files are a fresh take on phone sex (itās just a one-way conversation. You can sell audio content by the minute or at a flat rate based on the subject.
The Importance of Diversifying Content on OnlyFans in 2025
If you want to make money on OnlyFans in 2025, it is essential that you diversify your content offerings. Sticking to the same thing isnāt going to cut it against the rising number of competitive creators on the platform. Now is the time to get creative, think outside the box, and branch out into unfamiliar territory.
One effective method is finding a micro-niche that aligns with your creative vision and passion. These categories are much more specific than the standard foot fetish, girl-next-door, or cosplay content. The advantage of posting within a micro-niche is that it speaks to a very particular group of people. There is less competition, and while demand is also lower, fans of that micro-niche are willing to pay higher prices.
Also, giving subs lots of different content options to buy is important. Make a mix of videos, photos, and audio files so fans are never bored or run out of content to enjoy.
If you are hesitant about diversifying your content, start small. You can take a few photos in your new niche and send them for free or as part of a bundle. This strategy exposes your fans to your new content and gives you an opportunity to gauge their interest.
Leveraging Multiple Revenue Streams to Sell Content on OnlyFans in 2025
To become a top-earning creator on OnlyFans, you need to make money through multiple revenue streams. Relying on a subscription alone is not going to generate the income you dream of. Instead, build out multiple offers that are well-priced and entice fans to spend beyond their monthly contribution to your page.
Subscriptions
Just because subscriptions arenāt enough to sustain your OF fandom doesnāt mean you should abandon this strategy. In fact, subscriptions are the best way to pull viewers in and introduce them to your content. However, if you plan on selling other offers, it is important to price your subscriptions reasonably. Most OF models charge around $10. Anything higher than that could price potential subs out or make them hesitant to buy too many extras.
PPV
Pay-per-view content is popular because of its exclusivity. Fans want to consume as much content as possible and are willing to pay to get access to never-before-seen photos and videos. The trick to successfully selling PPV is offering bundles. You want each bundle to appear to be a really great value. For example, if you sell a PPV image for $3, but a bundle of 10 for $25, fans save $5. Similarly, if your goal is to sell more PPV videos at a higher price point, throw in some images to sweeten the deal.
Tip Menus
Tips are a fun way to bring in extra cash without having to promote tons of offers. You can create a tip menu for free on Canva, and subs can āshopā off the menu. Most tips are under $15, and the exchange is personalized content that is easy for you to create. Some tip menu ideas include:
- Selfies (offer to add a paper with their name or let the sub pick your outfit)
- Dick ratings and descriptions
- One-on-one messaging time
- Name shoutouts
Customs/Exclusives
One of the most lucrative types of content you can sell on OnlyFans is custom media. Subs or followers can write in with their requests, and you send them personalized photos or videos based on their instructions. Exclusives can be priced high because fans understand that they are getting something made just for them. But donāt worry – you are in full control of which customs you accept. So if something is outside of your comfort zone, you can decline. Before starting to offer exclusives, you may want to outline your boundaries or what you are willing to do so fans can get on the same page.
Building a Brand Makes Your OnlyFans Sustainable
OnlyFans creators who want to make their online presence sustainable must focus on building their brand. Start by discovering what differentiates you from other creators.
- What special skill or talent do you have?
- What interests you the most?
- What inspires you?
- What are you known for, or what do you want to be known for?
Some simple ways to establish a brand presence are to create a unique username or stage name and choose a calling card. For example, some creators are known for their vibrant hair color or some iconic token that they include in all of their content.
The goal is to be recognizable beyond OnlyFans. Take your brand and efforts to all social media platforms and begin the process of diversifying your audience. Many top OnlyFans creators have brands that encompass SFW and NSFW content. Donāt be afraid to dream big, reach out to companies for affiliate programs, and truly let your authentic self shine.
How to Win on OnlyFans in 2025
The adult content market on OnlyFans is alive and thriving in 2025-but itās no longer a “set it and forget it” model. Standing out and succeeding today requires more than just posting content; it demands strategy, adaptability, and a long-term vision.
Creators who thrive in this competitive environment understand the importance of diversifying their content, developing multiple revenue streams, and investing in a recognizable personal brand. Whether you’re selling photos, videos, audio files, live streams, or customs, the secret to success lies in giving fans a reason to keep coming back-and paying.
If youāre willing to put in the effort, stay creative, and treat your OF profile like a business, thereās still plenty of money to be made. The platform may have evolved, but the opportunity is very real for creators who grow with it.